Predicting Sustainable Supply Chain of Fruits Farming Agriculture Business

Abstract

The production of superior, important, and prospective horticultural commodities in Bandung City during 
the 2015-2020 period shows a fluctuating pattern. This occurs not only in vegetable commodities but also in the fruit 
commodity group. The aim of this research is to analyze to the potential of superior agribusiness fruit commodities 
and to analyze the feasibility of developing superior agribusiness fruit commodities in Bandung City. The data used 
are primary and secondary data. The analytical tools used are the Location Quotient (production value) and the 
feasibility analysis of farming (Revenue Cost Ratio). The research results show that the leading agriculture 
commodities in most sub-districts in Bandung City are dragon fruit, watermelon, mango, papaya, banana, and melon. 
This research focuses on the fruit and vegetable processing process on a small scale. They discuss various processing 
techniques and products that can be produced from fruits and vegetables. However, our research differs because it 
focuses more on the business and marketing aspects of the fruit business.