The Influence of Digital Marketing Strategy in the Development of MSMEs on Economic Growth 2018 – 2022 (Case Study of Digital Advertising MSMEs in Jakarta)

Abstract

This research examines the influence of digital marketing strategies on the development of Micro, Small 
and Medium Enterprises (MSMEs) and their contribution to economic growth with a focus on the 2018-2023 period 
in DKI Jakarta. This research investigates how digital marketing empowers MSMEs to expand their reach, increase 
customer engagement, and ultimately drive business growth. By analyzing the case of MSMEs in Jakarta that utilize 
digital advertising, this research aims to explain the correlation between effective digital marketing strategies and 
economic development. The results of the research on the relationship between digital marketing strategies in MSMEs 
and economic growth in DKJ Jakarta have a significant positive influence or relationship on both the variable number 
of MSMEs on GDP per capita and the variable of MSME workforce on GRDP per capita DKJ Jakarta 2018 - 2022.