Integrating Sustainability in Active Street Frontage: Strategic Planning for Ubud's Tourism Development

Abstract

Active Street Frontage (ASF) in Ubud, Bali, poses a critical role and challenge due to the tourism 
destination development. ASF strongly linked with environmental conservation, social-culture, and economic activity. 
This paper explores strategic planning for integrating sustainability into ASF to support high-quality tourism 
destination in Ubud. Utilizing a case study approach, the research focuses on examining basic formulation and 
identifying strategic measures to ensure the quality of Ubud street frontage. This research found the importance of 
integrating sustainability aspects within ASF to create a socially-dynamic, attractive, vital, and ecological-friendly 
destination. Very important to maintain the quality of the place (aesthetic form, meaning, and activity) along with 
environmentally friendly, social stability, and economic vitality in Ubud. The findings indicate that a holistic, 
community-based approach significantly enhances collaboration in ASF development, ensuring alignment with local 
cultural values and environmental preservation. The study emphasizes the pivotal role of local eco-friendly materials, 
such as bamboo and natural stone and the importance of green space that also create uniqueness identity of ASF Ubud. 
These local materials not only reduce environmental impact but also foster a sense of pride and connection to our 
cultural heritage. Recommendations are provided for stakeholders to foster sustainable urban planning and incentives 
for fostering the sustainable ASF.