Design of a Board Game Product Business Model as a Learning Media for Environmental Care for Primary School Children

Abstract

Currently the environment is one of the big problems that concern us. The phenomenon of indifference 
to the environment has a negative impact on human life. One of the efforts to prevent environmental damage is to 
provide environmental education to elementary school children. Through the observations that have been made, there 
are triggers for children's indifference to the environment, including difficulties in growing motivation to care about 
the environment and the ineffectiveness of learning media in providing understanding about the environment. The 
purpose of this study is to create additional learning media in the form of board game which can increase 
environmental awareness. The design of this business model uses the method design thinking, value proposition, lean 
canvas, blue oceans strategy, validation test, and business feasibility test. Design thinking aims to help understand the 
problems and desires of children aged 7-12 years related to environmental concern. Value proposition canvases aims 
to offer a design board game with the theme of caring for the environment to help elementary school children 
understand their surroundings and increase their enthusiasm for environmental learning.Blue oceans strategy aims to 
create product innovations that are different from competitors including the suitability of educational aspects and 
suitability for elementary school children's lessons. validation showed that around 79.8% of respondents agreed with 
the board game concept design. The business feasibility test shows that the profit earned is 5,100,000, - per month. 
BEP units of 6,39 and payback period of 0,51 months.